Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.
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In the event you advertise with adwords you have probably realised that with current modifications to their method, the crowd at google have made it extremely challenging to preserve a profitable adwords campaign. This applies to these promoting other peoples goods or their own.
There are many ways you can promote your Internet business. You can try buying traffic using Pay Per Click, article marketing, Web 2.0 marketing, or other traffic building methods. Regardless of which method you eventually try out, the goal is always the same – drive targeted traffic.
The success and failure of your Internet business depends on how targeted your traffic is. For example, if you are running a billing software company, you want to be sure who your target prospects are. Are they doctors, retailers, or software vendors? These are the people you are trying to market to. If you have a website that converts well, you don’t need a lot of traffic to make money. Expert marketers have realized that even with a few hundred unique visitors per month, they can still create a profitable business. How do they achieve this?
Imagine having a software that collects recurring monthly revenue. Each customer is probably worth thousands of dollars to you. Even if you acquire 10 customers each month, the profits can still be a substantial amount. So never underestimate the value of targeted traffic.
Recently, many expert Internet marketers have been talking about more advanced techniques such as Web 2.0. These techniques definitely do work. But what you must remember is that you have to have focus. Don’t go running off to implement the next traffic method when you haven’t mastered the method you are currently using.
SEO is probably one of the most well known traffic generation method in the industry. It is fast becoming an industry standard, and even the big G has released official information on search engine optimization techniques. Apparently, SEO is no longer black hat or grey hat. If you find Google releasing information about SEO, you can be sure that it’s 100% white hat!
The essential element that you must know about SEO is that you must build inbound links with your targeted keywords in them. For instance, if you are targeting “billing software”, you must build links with the anchor texts “billing software” in them. And you don’t want your links to appear on just any website. Link farms will probably hurt your site rankings. What you want, is inbound links from relevant websites or web pages. These sites have content that is of similar theme with your business. The more inbound links you have, the better.
Squidoo is a very popular website that allows you to create content on the site. Each page you create is called a Lens. On the Lens, you can promote your own products and services. Of course, be sure to give something back to the community by offering valuable information in your Lens.
Creating content on well established websites like Squidoo will help your sites to rank well in the search engines very quickly. Soon, you will be enjoying a stream of targeted traffic from the search engines everyday!
Having good rankings within the search engines has never been so important. It doesn't matter how competitive or niche the industry, rising up through the search engine positions is a long contested battle.
A great tool for driving traffic to your website is Google Adwords. However, there are a few mistakes you should try to avoid when starting your campaign.
Compared to other advertising mediums, Google Adwords offers more benefits, including knowing your budget. Profitability is key when running campaigns, and Adwords is an excellent program for testing them. You will loose yourself lots of money if you make the same mistake as many new Adwords advertisers of not using this tool too its maximum. AdWords makes it easy for advertisers to split test ads in order to get hold on the better one. You will quickly determine the more successful ad with split testing, since you can run the ads against each other. If you ignore this tool though, and only run one ad, you will find it is near to impossible to grow your profits. You can increase your click through rate and your conversions, by removing the ad that is performing badly and stay with the good one. Of course any time you ask a new Adword advertiser what position is he aiming for he is going to say the top position. This thinking could be wrong, since with Google Adwords, the first position can be the worst position. The average person will click on the first ad only because it is the first ad, not because they are interested. Since you are paying for each click on your ad, uninterested click will cost you money. You should instead try to to go for the third/fourth position, because most of the people clicking on these ads know what they want and are actually interested in what you’re offering. Also, when you’re going for a lower position, the cost per click will come down when compared to the higher position. So spending money mindlessly won’t take you anywhere, you’ll have to take smart steps here to reach somewhere.
If you’re new to Adwords, and also for any new campaign, you always should set your daily budget, or ad spend, to something low like $5 per day. Your daily budget determines how many impressions you’ll get, so just set it low but high enough so you get a reasonable amount of traffic. You want to have enough impressions to get a good idea how well your ads convert, etc. A good idea is to raise your daily budget a little high, to a decent amount that you can afford. It’s really no big deal because you have the ability to lower your daily budget.
If you want your Adwords campaign to succeed that be sure to avoid these mistakes.