Shadow Domains and Doorway Pages – A keyword loaded webpage can be created under a different domain name to achieve a better rank within the search engine listings. It then links visitors through to another web site, thus serving as a Doorway Page. Doorway Pages can include links to other sites which could divert visitors as well as google away from your site and in turn provide your rivals a higher ranking while decreasing yours.

Cloaking – is when the content presented to the search engine differs to that which the user views on their internet browser. There might be a proper reason for this variance. If the webpage is primarily graphic based, then the information which the search engine can read will be restricted. Extra content material may have been included for the search engine, however, the search engine may observe this as an effort to deceive it and the website maybe taken off their index. Including text to the search engine and visitor webpages will overcome this .

Hidden Keywords – Search engines try to find keywords that show up naturally in the written content of a page. If they are disguised from visitors by being the same colour as the backdrop, embedded in a graphic, or if the wording is very small, google will look at this as an attempt to trick it and might not list the web site.

Keywords Stuffing / Spamming – If you fill your web page content with key terms in an attempt to increase your page ranking you may risk losing human visitors. They’ll get annoyed and leave your web site too early mainly because the webpage won’t make sense..

Linking to Bad Neighbourhoods – Backlinks ought to be from other similar web sites which do not apply Black Hat Seo. Google disapprove of sites having a sizeable amount of links from random sites. Backlinks should only be generated from authentic internet sites of a corresponding nature, and have a greater value if they are one way, not reciprocal. The link will only increase a website’s positioning if it’s from a higher ranked website.

Duplicated or Poor Content – Google can identify cloned written text across numerous websites, as well as on the web pages of a single site. Replicating content material over a number of web pages and using various key words is frowned upon, along with reworking content material to be presented to search engines regularly. The last option also deters users from going back to a site where the content is replicated. The search engines can also identify written content that is written by software programs rather than humans.

Search engines are constantly finding these types of techniques which are utilized in Black Hat search engine optimisation to illegitimately obtain a better position for a internet site. This leads to the search engines giving sites a lower positioning and possibly suspending them altogether. Acceptable search engine optimization techniques are called White Hat Search engine optimization and therefore are how you can be identified by search engines for long lasting results.

Bird and Co Creative is a Worcestershire based graphic and web design company, creating innovative marketing solutions for other businesses. Does your company need a new approach to marketing? For further information and to view their portfolio visit birdandcocreative.co.uk.

Every SEO defines themselves as either a White Hat or a Black Hat. Some SEO’s call themselves “Grey Hat” because they only break the rules SOMETIMES. What? So if I only beat my wife sometimes I’m only mildly abusive? No! Evil is evil, and breaking the rules at all could seriously cost you if Google decides to drop the Hammer.

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thanks

Hi John,

It is allowed, though now if someone types in my email address into google the first site that comes up says ‘Spammers Hall of Shame!’ so I have stopped using them and instead focused on creating credibility by writing articles instead that give me more and better backlinks then their packages did.

~ David

A. Article Posting
B. Directory Submission
C. Social BooKMarking
D. Press Release
E. Video Submission
F. Online Advertising
G. Creating links in other related websites
H. Blog Posting
I. Blog Commenting
J. Forum Posting
K. Forum Commenting
L. Profile Creation

We only want to use, 100% White hat methods only, no black or grey hat methods.

A. Article Posting – If it’s on your site, yes
B. Directory Submission – Not as it used to do
C. Social BooKMarking – Not really
D. Press Release – No
E. Video Submission – If it gets popular, yes, but it’s hard
F. Online Advertising – Not for organic
G. Creating links in other related websites – Yes
H. Blog Posting – Yes
I. Blog Commenting – Sometimes
J. Forum Posting – Not really
K. Forum Commenting – See J
L. Profile Creation – Depends on where you create the profile, I guess

Making Money Different ways to Monetize your site and bring home the BACON!
Also discuss different kinds of ads and click programs.

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