So, is SEO just the text on my page and some HTML elements?

I’m sorry, I still don’t really understand. Do I need to do anything special to my page or edit my HTML for keywords or tags? Do keywords have anything to do with the meta tag? Don’t search engines eignore the meta tag? And what do tags have to do with it? (I have a blog, I thought I already have tags?) Thanks.

SEO has evolved. Basically it can be summed up to:

Building targeted pages and getting links.

People try and make it more complicated, but that is the grass roots level of SEO today.

That comes straight from Leslie Rohde and Jerry West, two of the most respected SEOs.

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