Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com.
Please visit: http://www.searchenginewatch.com
To learn more about attending SES, please visit:
Duration : 0:4:21
With the economy the way it has been for the past few years, many buyers are turning to the internet for their purchases. The online marketplace has grown into a multi-billion dollar industry in a relatively short amount of time, and it continues to grow with lightning speed every single day. However, with the Dot Come Bubble in the late nineties, and its bust at the turn of the millennium, a large mass of online marketers quickly shied away from the "get potential buyers to and convert" hype with good reason.
Unless you’ve been living under a rock for the past 3 years, you probably know what a blog is by now. Most internet marketers have tried setting up and testing blog as a viable source of income online. With the help of WordPress.org, Blogger.com and Typepad, any person who has internet at home can blog.
So, how much longer do you have to work on your blog for it to show some profits? In order to have a successful blog, you need a great layout, original content, and a way to make cash from your content. It’s pretty difficult to build a business around blogging without any means to earn an income.
Here are some suggestions on how to earn online using a blog…
You can rent out your blog’s sidebar, or any other spot that merchants can use to set up shop. If you don’t find them fast enough, you can always rely on adsense or any PPC advertising program like chitika. Just remember to comply with all the rules so that you don’t get banned from using these networks. Set aside a prime location on your blog to offer to advertisers.
But you still need to maintain the quality of your blog even if you’re selling advertising space. Your blog’s traffic depends on your reader base so you need to make sure your ads are not overwhelming the content.
One way to earn by blogging is to sell other people’s products as an affiliate. Make sure the products you affiliate yourself with are worth buying. Your readers will see through you if you’re just promoting a product but you don’t mention using it.
But there’s a certain minus factor to being an affiliate and a blogger at the same time. Unlike regular bloggers who can talk about anything under the sun, your content must be pretty regular and consistent. For instance, if you want to promote diet products, you must talk about healthy food and fitness regularly. This is easy enough to do but you won’t be able to write about personal stuff that isn’t related to your niche regularly anymore.
Setting up shop using a blog takes some guts. You will have a subscriber base that expects you to post regularly, and an advertiser base that expects high volume of traffic from your blog. You’ll also need to keep the traffic going by asking for link exchanges and listing your blog in directories.
When your blog is popular enough, you can go for another earning alternative. You can sell your blog for a hefty fee. Forums like digital point and sitepoint are places where you can sell your blog.
Those who are persistent enough have earned a lot. Some blogs have become authority sites overnight because of good content. If you have the resources to hire someone to do this for you, it would probably be worth the price, especially if they have experience in the area.
Russell Brunson and Mike Filsaime makes tons of money by blogging. Visit this recommended website for more information: How to make money online
Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Then keep on reading this article to discover our winning strategies for kicking out excellent PPC ad copy that gets the job done.
As you well know, whenever anyone hits the search engines to find something, they use the word combinations that they believe is best for their search. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. You can’t write your ad copy without really caring about your primary keyword. Your ad keywords will become bolded if the searcher uses terms that are also in your ad. So, the ads are small as you know; so that kind of limits the options to headline and ad body. If you’re having a hard time with conversions, then really nothing else matters other than figuring out what is wrong. You can get creative later, but for now you need to really get grounded in the simple things you need to do. Besides that, adding too much of creativity might kill the purpose of your ad. Don’t forget that you’ll be testing headlines, but do put intelligent thought into them. Don’t be afraid to split test headlines using keywords in them and omitting them. You may find that the keyword should be in it, but you won’t know until you test it. Sometimes people get locked onto what they’re searching for, and that is why it can help to see the bolded keyword in a headline. One situation where the keyword may make a difference is if a product name is used, but you cannot always use product names in your ads. But no matter what, your quality score depends on relevancy, so do keep that in mind. The higher your quality score, the lower your CPC, and that is what you want.
Always do the right thing and create your own ads – you won’t learn how to write good ad copy if you steal from other ads. Of course there are a lot of PPC advertisers who outright just copy the ads from other people. If you’re ok with robbing yourself of the chance to write good copy, then that is your decision and fine with us. Getting better with ad copy involves writing ads and studying ad copy and copywriting. There is no shortcut to business success, and people do it but the success is always short-lived.
People can steal an ad, but they are in the minority – and they cannot steal all of them.
Ok, what you’ll do when you begin testing ads is begin at the beginning – the headline, always. Don’t forget, the more you go through this process you’ll also see improvements with your conversions and confidence. You want the highest conversion rate possible, and you’ll use your click through rate, CTR, to figure out the first one. You can easily know which ad is outperforming the other by using conversion rates.
When you split test your ads, you’ll have two ads that will rotate and test against each other. The more impressions you do during the test, the higher sampling you will get and your data will be more accurate. There are many other things you can do to boost your AdWords ads conversion rates.
These Are Good Also:
crowd conversion bonus
Copyright (c) 2009 Ianson Internet Marketing
Search Engine Optimization (SEO) is critical to the success of many Internet businesses because SEO helps drive traffic to your Internet site. SEO is the process of making your Internet site appear higher in the search engine rankings for particular keywords or key phrases. A keyword or key phrase is a word or combination of words that people use to find information on a particular subject. For example, if a person wanted to find information on repairing a calculator, a person may search the Internet using the key phrase “how to repair a calculator.” There may well be many results but the person would probably only review the first page advertisers rather than scroll through several pages.
SEO is difficult because it constantly evolves and because it is not an exact science. As more Internet sites come online, as current Internet sites add links, lose links, add keywords and/or key phrases, and as the importance of keywords and/or key phrases increases or decreases, your SEO efforts will be affected. Additionally, depending on how a search engine calculates “relevance,” your Internet site may appear higher in the search results for certain search engines but appear lower on others. As such, you have to constantly be aware of the latest trends and content. Thus, if you are not constantly monitoring the ever changing environment of SEO, you will lose portions of your very important search engine traffic.
Theoretically, it is possible to monitor and conduct your own SEO, but because you have to worry about updating your content, driving traffic from other sources, and obtaining sales, your efforts will not be as efficient or as effective as will be the efforts of a professional SEO company. Therefore, the best thing for your Internet business is to hire a professional SEO company.
A great way to find a good SEO company is to use the search engines. This approach makes the most sense because you are hiring a company to optimize your search engine ranking and traffic. As such, the SEO company that appears first in the search engine results is obviously great at utilizing its strategies to dominate the search engines. That being said, be weary of companies that talk big but produce little results. It does not make sense to use a company that does not follow its own advice.
If you do not feel comfortable randomly selecting an SEO company off of the search engine results, you can always seek a referral from friends or colleagues in the business. If you make your living out of your Internet site, chances are you have made many contacts in the Internet business. As such, a referral from somebody who has a relationship with a company is a great way to find a one.
These are the two best ways to find an SEO company for your Internet marketing needs. As such, use either one or both of these methods and you should be able to find a quality SEO company. Do not expect miracles. It takes time to get a good position in the rankings and will not happen overnight. You should see some improved results after a couple of months.
A detailed video comparison between the two reseller hosting programs, offered by ResellersPanel – the Free Reseller Hosting program and the cPanel Reseller Hosting program. Find out how to make money selling web hosting services with us – visit our website : http://www.resellerspanel.com/
Duration : 0:6:15