Offline Internet Video Marketing – Past Online Marketing
Viral video marketing your website doesn’t essentially must rely exclusively on online gimmicks. There are actually a few very effective offline marketing strategies that will invite more visitors to your website than all your banner ads combined. Here are some of them:
Local Business Magazines – Many cities and states have regionally released magazines that deal with businesses and relevant interests. And every publication addresses practically every market sector and niche. What better way to ask more traffic to your web page than to market your online company to a local audience? This technique works best if you’re an online business operator that serves a local customers. You don’t need to spend cash on placing ads, though. You may get hold of your local company magazine and offer to write a monthly, or even weekly, guest column for them. This is a win-win situation since they get to publish articles without costing them a cent and you get to advertise yourself with minimal effort on your part.
Local Newspaper – This addresses just about the identical idea as with placing ads on local company magazines, although this time the medium is local newspaper. The only main difference is that you have a broader audience which could be converted into regular targeted traffic to your web site. You don’t need to contribute articles or insights to your local newspaper – although that doesn’t seem like an incredibly bad idea, not at all – you only need to have your internet business advertised on its pages. You might have to spend some on ad placing, which may pay for itself in time. Again, this process increases results for online businesses that rely on local clientele. If you are after to tap into the mass market, you can consider posting promotions for national newspapers.
Local TV or radio advertisements – If your web business has a product or service from where local listeners and viewers will benefit, create a Tv or radio advertising. TV and radio ads may no longer be the medium of default, but these still come out some serious competitive benefit online. This is local publicity at its finest. Many Tv and radio shows have very specific targeted audience. If you’re service or product fit with a particular show’s regular audience, there’s no reason not to indulge yourself in a bit of marketing. Radio shows, especially, have been shown to have multiplier effects. You could as well try to make the most of that.
Last but not least, the largest income generator of viral video marketing, the Word of Mouth. The good old word of mouth advertising is yet to see the end of its days. For now, this offline marketing and advertising technique is still one which web marketers should exercise and integrate with their advertising and marketing efforts. Try doing things like Info Product Creation. You may have switched to a non brick-and-mortar business, but that doesn’t mean that you have to do without traditional advertising models. Integrate offline marketing tactics with internet marketing strategies and you have the formula for maximized exposure.
Get more info on video marketing, which is a sure way to encourage people to share a number of products and services through marketing video clips. Find out here on how to utilize social media marketing, an excellent technique that offers links, attention and a large number of page views by promoting your site or business through social media channels.