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Shadow Domains and Doorway Pages – A keyword loaded webpage can be created under a different domain name to achieve a better rank within the search engine listings. It then links visitors through to another web site, thus serving as a Doorway Page. Doorway Pages can include links to other sites which could divert visitors as well as google away from your site and in turn provide your rivals a higher ranking while decreasing yours.

Cloaking – is when the content presented to the search engine differs to that which the user views on their internet browser. There might be a proper reason for this variance. If the webpage is primarily graphic based, then the information which the search engine can read will be restricted. Extra content material may have been included for the search engine, however, the search engine may observe this as an effort to deceive it and the website maybe taken off their index. Including text to the search engine and visitor webpages will overcome this .

Hidden Keywords – Search engines try to find keywords that show up naturally in the written content of a page. If they are disguised from visitors by being the same colour as the backdrop, embedded in a graphic, or if the wording is very small, google will look at this as an attempt to trick it and might not list the web site.

Keywords Stuffing / Spamming – If you fill your web page content with key terms in an attempt to increase your page ranking you may risk losing human visitors. They’ll get annoyed and leave your web site too early mainly because the webpage won’t make sense..

Linking to Bad Neighbourhoods – Backlinks ought to be from other similar web sites which do not apply Black Hat Seo. Google disapprove of sites having a sizeable amount of links from random sites. Backlinks should only be generated from authentic internet sites of a corresponding nature, and have a greater value if they are one way, not reciprocal. The link will only increase a website’s positioning if it’s from a higher ranked website.

Duplicated or Poor Content – Google can identify cloned written text across numerous websites, as well as on the web pages of a single site. Replicating content material over a number of web pages and using various key words is frowned upon, along with reworking content material to be presented to search engines regularly. The last option also deters users from going back to a site where the content is replicated. The search engines can also identify written content that is written by software programs rather than humans.

Search engines are constantly finding these types of techniques which are utilized in Black Hat search engine optimisation to illegitimately obtain a better position for a internet site. This leads to the search engines giving sites a lower positioning and possibly suspending them altogether. Acceptable search engine optimization techniques are called White Hat Search engine optimization and therefore are how you can be identified by search engines for long lasting results.

Bird and Co Creative is a Worcestershire based graphic and web design company, creating innovative marketing solutions for other businesses. Does your company need a new approach to marketing? For further information and to view their portfolio visit birdandcocreative.co.uk.

Every SEO defines themselves as either a White Hat or a Black Hat. Some SEO’s call themselves “Grey Hat” because they only break the rules SOMETIMES. What? So if I only beat my wife sometimes I’m only mildly abusive? No! Evil is evil, and breaking the rules at all could seriously cost you if Google decides to drop the Hammer.

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* Black Hat Seo
* Google Adsense
* Google Adwords
* Google Keyword Tool
* Google Seo
* Google Webmaster Tools
* Seo Basics
* Seo Certification
* Seo Companies
* Seo Marketing
* Seo Tips
* Seo Video Tutorials on Youtube
* Top Website Ranking
* Web Design
* What is SEO?

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Optimize in this case means to make the website attractive to people searching for specific information.

A basic "good" search engine optimization strategy (white hat SEO) is designed to match a website’s messaging with the words

used for the inquiry. A question is typed into the search engine being used to elicit a response. For example someone looking

for information on rare birds of Asia might search with the question, "how do I find rare birds from asia" or they could

simple type "rare birds of asia." In response to the words typed by the searcher a page of results is produced that matches

the inquiry.

Better known as keywords, the terms used will find matching phrases that appear in the various sentences that populate a

website’s copy. When the webmaster or her SEO consultant chooses wisely and accurately the website benefits from waves of

traffic. This traffic is comprised of visitors who are seeking information that matches the objective of their search.

Litterally millions of people and millions of dollars change hands when this process combined with savvy SEO strategies

fulfills its design.

Black hat SEO is the exact opposite of white hat SEO. The difference is sometimes described as hacking. Black hat practices

use subtle and not so subtle tricks and manipulations to cause a website to be very attractive to Internet vistors seeking

information.