Black Hat vs. White Hat SEO – What Difference Does It Make – Bruce Clay
SEO expert Bruce Clay of BruceClay.com discusses the ethical difference between breaking the search engine guidelines for oneself vs. doing that for a client and getting the client in trouble. He offers several tips to find out if a particular SEO is using shady tactics and discusses the Code of Ethics he wrote.
Duration : 0:6:49
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White Hat and Black Hat SEO Panel Preview with Bruce Clay
Bruce Clay of Bruce Clay Inc. talks about his upcoming SES San Jose 2008 panel on white hat and black hat SEO (search engine optimization) with Byron Gordon of SEO-PR. Bruce expects the panel to start with a negotiation of the differentiation between black hat SEO and white hat SEO, and the history of search engine optimization (SEO), from the wild west days to the present.
Duration : 0:3:14