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Posts tagged "keywords"

More Opportunities in SEO Than PPC?

Conductor recently conducted a report regarding search trends and Fortune 500 companies. As Seth Dotterer of Conductor tells WebProNews, the company did the report to determine where it is that Fortune 500 companies are spending their money.

They found that these companies are spending a lot of money on paid search. Interestingly enough, they are not investing in natural search despite the many opportunities there.

In the report, Conductor looked at 6.7 million keywords and found that only 2 percent of the companies involved showed a significant percentage of keywords in the top 30 results. In other words, these companies are spending millions of dollars daily on PPC and yet only 2 percent showed up in the top 30 results.

The report also found that more than 50 percent of the companies were not showing up at all. In reality, Dotterer says that these keywords would be found if these companies ranked in organic search. In addition, the companies would not have to spend as much for natural search.

As people started to get more and more specific about what they were searching for, Fortune 500 tanked even further, adds Dotterer.

In the end, natural search has many opportunities that PPC does not. In addition, companies could save a lot of wasted money by investing some of their time on the organic side of search.

Are you utilizing the opportunities natural search provides?

Duration : 0:5:36

SEO Audit of a Jewelry Web Site

A free SEO audit of a jewelry web site, highlighting search engine optimization opportunities in four key areas: (1) keywords, (2) search engine indexation, (3) inbound links, and (4) the important on-page elements of page title, headings, and body text. The video is included in the marketing2oh.com blog article ‘SEO Audit of Gemstone Designs’ — please read the entire review at http://www.marketing2oh.com/blog/.

Duration : 0:9:50

Underground III SEO Expert

Nancy Andrews doesn’t claim to be an SEO expert, but has held the top spot on Google for ‘Golf Gifts’ and on page 1 for ‘Golf Accesories’ for 4 years. as well as having private clients that make money by being on Page 1. SEO Expert? we think so.

Duration : 0:10:3

How to get client for freelance SEO work?

What are the options for a home-based mother of 2 with good knowledge of SEO to get new clients and busienss for SEO?

Skills – Website analysis, On page off page strategy, Meta-tags, Link-building, all types of submission like article, director, social bookmarking.

Do we need anything else to be successful in SEO?

If you know any programming languages (php, mySQL, html, etc) you could become a member of elance.com, phpjobs.com, etc. You basically post your resume to these sites and people offer you jobs to do work for them.

Search Engine Keyword Advertising. Make money on Google, Yahoo, MSN & AOL

http://www.leadpros.com

Advantages of PPC (Pay Per Click) over SEO (Search Engine Optimization)
An effective marketing and advertising technique is one which allows your website
to be easily found on the search engines like Google, Yahoo, & MSN. There are 2 ways to get search engine
traffic One is called “Pay Per Click” or PPC and the other is called “Search Engine Optimization” or SEO.
As the name suggests, PPC works on a model wherein a
Advertiser pays to Google, Yahoo, & MSN in order to get preference of display on the search page.
The money is paid “per click” hence Pay Per Click. PPC is based on what Google, Yahoo, & MSN call the
“Quality Score” or Quality Index” Successful PPC or Pay Per Click campaigns have a high Quality Score.
Pay per click (PPC) advertising is the most preferred form of online advertising, used by business
houses for the profitable marketing of their products and services. The simplicity of this
method makes PPC more popular than other methods like search engine optimization (SEO) etc.
Some of the widely-known benefits of PPC, Pay Per Click in Google, Yahoo, & MSN have been
briefly discussed as follows:SEO, “Search Engine Optimization” focuses on increasing the traffic on website
through the search engine by only natural algorithm results. It involves proper coding, presentation,
use of proper keywords in order to attain a higher rank in the search display page. It does not
involve any advertising cost to be paid to the search engine.
Pay Per Click has some inherent advantages over Search Engine Optimization, though the latter might sound
more legitimate. However, there are no clear cut first and second positions, the fact of the matter is
that for some organizations PPC might yield better outputs as compared to SEO. Some of the advantages
of PPC are enlisted below;Since the advertiser pays per click, PPC models offer flexibility of choice. One can go online anytime,
select spending cap, keywords etc and pay by credit cards. This also gives control of the maximum money one
wants to spend, thereby controlling your debits.
1- Instant launch: PPC, ‘Pay Per Click’ campaign gives the advertiser an instant and immediate ‘launching pad’.
It is quick to implement and, compared to other forms of online advertising, faster to respond to.
With regard to any change – in market demand, company situation, or budget – the campaign can
be changed accordingly.2- Measurable: The ‘actual’ benefits of PPC (Pay Per Click) advertising can be
easily measured and quantified, with the help of CTR (click through rates) and CPC (cost per click).
One can get an idea of the number of visitors visiting one’s site and the ‘conversion’ of the visits. This way ‘cost per
conversion’ can be worked out and amendments, if any required, can be made for increased profitability.
3- Changeable ‘factors’: The factors affecting PPC [Pay Per Click] advertising – keywords, ad text and landing
pages – can be changed as and when required. Specific keywords, appealing text and relevant
landing pages can make a great impact on the visitors, thereby helping in ‘maturing’ transactions.
Moreover, if the numbers of orders and enquiries received is too high, PPC can also be turned off
or reduced quickly.
4- Cost-effective: Considering the short-run benefits only, PPC advertising works out to be extremely
‘cost-effective’, more so if the industry ‘bid’ prices are low in Google, Yahoo, & MSN. In such a case,
it becomes easy for the advertiser to reach his ‘break even’ point and excel thereon.
5- Potential for small business: Its aforesaid ‘cost-effectiveness’ makes PPC, Pay Per Click, a viable choice of
proprietors of small to medium businesses. The ‘level playing field’ that PPC offers for everyone,
helps small enterprises to compete even with large multinational groups. In fact, a careful choice of
PPC parameters can bring a higher-ranking position for any entrepreneur – big or small.
6- Small initial investment: There is absolutely no ‘fees’ charged by the search engines to place or
run any ad. One has to Pay for the users that Click on the ad. In order to make one’s site accessible
to the users, one need to quote one’s ‘bid’.
Http://www.leadpros.com