http://www.DirectHorizon.com and Micheal McCoy present Content Syndication and Search Engine Marketing Firm with Today’s Topic: White Hat Vs. Black Hat Techniques In SEO By MIke McCoy For more information go to: http://www.DirectHorizon.com
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To make money online you need to have the right tools as an internet marketer. Marketing is futile without traffic, effective sales pages, the right blueprint, an email list and good copywriting.
To get massive amounts of targeted web traffic at little or no cost, click http://www.IMadviser.com/traffic
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Related to the above is free hosting where you provide small website owners free hosting and in exchange you serve ads to all their pages to make the revenue to pay the hosting company and yourself. Early pioneers of this model are well known names like Geocities and Angelfire.
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The Internet Marketing Adviser Channel provides the most comprehensive advice on how to make money online. Making money online though internet marketing with the IM adviser channel topical resources:
- Making Money Online
- Niche marketing
- Affiliate marketing
- How to get web traffic
- Search Engine Optimization
- Twitter Marketing
- Viral Marketing
- Forum Marketing
- Blog Marketing
- Conversation Marketing (which takes in Forum & Blog Marketing)
- Email Marketing & List Building
- List of ways to make money online
- Ways to Boost your Web Traffic
- Real Online Jobs
- Work From Home Opportunities
Make all of the above as easy as taking candy from a baby. Click the link below, right now!
Duration : 0:1:19
With the economy the way it has been for the past few years, many buyers are turning to the internet for their purchases. The online marketplace has grown into a multi-billion dollar industry in a relatively short amount of time, and it continues to grow with lightning speed every single day. However, with the Dot Come Bubble in the late nineties, and its bust at the turn of the millennium, a large mass of online marketers quickly shied away from the "get potential buyers to and convert" hype with good reason.
Wrong, though you’re on the right track, you might have overlooked what research is now calling one of the most crucial elements in site design: color. Having the right color scheme might be one of the ways to make or break your site. Since you only have about the first ten seconds of a user’s attention span, you need to ensure that what they first see catches their eye.
The fact that users are visiting your site means you’ve got the core elements of design on target, but now you have to keep them there. True, you’ll need great a great sales pitch and copy but don’t underestimate the importance of a color’s psychology.
Colors mean different things to different people and can symbolize different things in different cultures. For instance, if you’re marketing your website for Asian users, a green hat with a white carnation as a corporate logo might seem creative but it might also get you backlasher and I’ll explain why. A green hat in China means a man’s wife is cheating on him and the white carnation symbolizes death in Japan. Using the two in conjunction is a definite no-no.
However, using bright blue or bright of any color is a bad idea since the human eye will need to adjust to each color and it will put unneeded strain on their eyes.
Pink normally represents softness and gentility, which is why it is often used in baby care products while orange which symbolizes potency and power is normally, used in vitamins and health products, energy drinks etc.
Consider Newton’s first law – every action must have an equal and opposite reaction. For each color that you choose, there will be a different reaction to it by every user approaching that site. The question now becomes: how do you know which color won’t affront?
Let’s say you just love the blue/purple combination and have a nature-based website. Users do not often associate purple or blue with nature. Green and yellow might be more useful, with yellow used sparingly and green used predominantly due to its generally calming nature.
Multicolored websites have the least visitation span with the span reducing with the introduction of each new color. For more detail go to: www.master-web-graphics.com. In general, not more than five different colors should be used on a single page.
Concluding, each website is defined not only by the content but by its color – an indirect approach to marketing and propagating a message. While we use body language, websites use colors to demonstrate the subtleties and finer text.
Colors should not be used to support information, but rather to represent the site’s message and remain consistent throughout the website.
Currently a freelance writer with expertise as a Technology Analyst for doting. My experience in the fields of Computer Science and Information Technology help in writing technical documents, user manuals and any other work that comes my way.
I have worked as a Web Developer for the last four years and am now branching into freelance writing, a path I have taken for the last eleven years. I own and manage a writer’s community with a free quarterly ezine at DesiWritersLounge.net.
Advantages of PPC (Pay Per Click) over SEO (Search Engine Optimization)
An effective marketing and advertising technique is one which allows your website
to be easily found on the search engines like Google, Yahoo, & MSN. There are 2 ways to get search engine
traffic One is called “Pay Per Click” or PPC and the other is called “Search Engine Optimization” or SEO.
As the name suggests, PPC works on a model wherein a
Advertiser pays to Google, Yahoo, & MSN in order to get preference of display on the search page.
The money is paid “per click” hence Pay Per Click. PPC is based on what Google, Yahoo, & MSN call the
“Quality Score” or Quality Index” Successful PPC or Pay Per Click campaigns have a high Quality Score.
Pay per click (PPC) advertising is the most preferred form of online advertising, used by business
houses for the profitable marketing of their products and services. The simplicity of this
method makes PPC more popular than other methods like search engine optimization (SEO) etc.
Some of the widely-known benefits of PPC, Pay Per Click in Google, Yahoo, & MSN have been
briefly discussed as follows:SEO, “Search Engine Optimization” focuses on increasing the traffic on website
through the search engine by only natural algorithm results. It involves proper coding, presentation,
use of proper keywords in order to attain a higher rank in the search display page. It does not
involve any advertising cost to be paid to the search engine.
Pay Per Click has some inherent advantages over Search Engine Optimization, though the latter might sound
more legitimate. However, there are no clear cut first and second positions, the fact of the matter is
that for some organizations PPC might yield better outputs as compared to SEO. Some of the advantages
of PPC are enlisted below;Since the advertiser pays per click, PPC models offer flexibility of choice. One can go online anytime,
select spending cap, keywords etc and pay by credit cards. This also gives control of the maximum money one
wants to spend, thereby controlling your debits.
1- Instant launch: PPC, ‘Pay Per Click’ campaign gives the advertiser an instant and immediate ‘launching pad’.
It is quick to implement and, compared to other forms of online advertising, faster to respond to.
With regard to any change – in market demand, company situation, or budget – the campaign can
be changed accordingly.2- Measurable: The ‘actual’ benefits of PPC (Pay Per Click) advertising can be
easily measured and quantified, with the help of CTR (click through rates) and CPC (cost per click).
One can get an idea of the number of visitors visiting one’s site and the ‘conversion’ of the visits. This way ‘cost per
conversion’ can be worked out and amendments, if any required, can be made for increased profitability.
3- Changeable ‘factors’: The factors affecting PPC [Pay Per Click] advertising – keywords, ad text and landing
pages – can be changed as and when required. Specific keywords, appealing text and relevant
landing pages can make a great impact on the visitors, thereby helping in ‘maturing’ transactions.
Moreover, if the numbers of orders and enquiries received is too high, PPC can also be turned off
or reduced quickly.
4- Cost-effective: Considering the short-run benefits only, PPC advertising works out to be extremely
‘cost-effective’, more so if the industry ‘bid’ prices are low in Google, Yahoo, & MSN. In such a case,
it becomes easy for the advertiser to reach his ‘break even’ point and excel thereon.
5- Potential for small business: Its aforesaid ‘cost-effectiveness’ makes PPC, Pay Per Click, a viable choice of
proprietors of small to medium businesses. The ‘level playing field’ that PPC offers for everyone,
helps small enterprises to compete even with large multinational groups. In fact, a careful choice of
PPC parameters can bring a higher-ranking position for any entrepreneur – big or small.
6- Small initial investment: There is absolutely no ‘fees’ charged by the search engines to place or
run any ad. One has to Pay for the users that Click on the ad. In order to make one’s site accessible
to the users, one need to quote one’s ‘bid’.
Duration : 0:3:1
Learn how to get your blog posts on to the first page of Google every single time.
Duration : 0:6:39