Black Hat vs. White Hat SEO – What Difference Does It Make – Bruce Clay
SEO expert Bruce Clay of BruceClay.com discusses the ethical difference between breaking the search engine guidelines for oneself vs. doing that for a client and getting the client in trouble. He offers several tips to find out if a particular SEO is using shady tactics and discusses the Code of Ethics he wrote.
Duration : 0:6:49
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Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer
In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization.
Duration : 0:7:53