On Page SEO Questions ?
I was told, and it didn’t seem possible, that search engines can tell if the content from one web site, has been copied into another. Like product descriptions from a manufactures site used in a suppliers site for content, and that would hurt the ranking of the suppliers site…even as I type it it sounds out of the realm of possibility.
Thanks,
I am interested in how you optimize a page for a term that people use for search when the term is not appropriate to use as a main heading for a page or as the text in links pointing to the page.
For example a website I optimize sells hiking tours in a particular region and people will search using terms such as (with the name of the region included):
*hiking tour
*hiking vacation (American market uses the term vacation)
*hiking holiday (British market uses the term holiday)
*Guided hiking tour
*Trekking tour
*Trekking vacation
*Guided walking tour
etc…
Now the company involved already has brochures selling their tours with agents all around the world so they do not want to change the name they give to the tours. Besides the tour names they have are nice sounding and quite appropriate (although would never get searched on unless a person had already heard of it) so I do not think changing the name of a tour to "The (Region name) hiking vacation", etc would be appropriate. Also having category pages called "Hiking Vacations" and then another category page called "Guided Hiking Tours" would start getting confusing to visitors when each category name essentially means the same thing.
Anyway if you could give me legimate techniques to work such search terms into the main headings for these types of pages and into the text of links pointing to them then that would be great.
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Lists of a Specific SEO Technique
Ethics in the purest sense is an internal compass which points the SEO practitioner to the most honest and above board way to do business. Many major companies both national a global, for more detail go to: www.offline-promotion.com. have ethics officers which define ethical behavior and set the corporate culture. Ethics concerns the interaction with the legal frame work of a company’s home nation as it interacts with client’s cultural prerogatives.
Within SEO/SEM much effort has been expended to link ethics to SEO/SEM techniques. In this case the specific ethical abstraction is the interface between all available SEO/SEM technology and the various search engines’ definition of allowable techniques. Those SEO/SEM methods supported by the search engine standards are considered ethical SEO. The remainder is rated as unethical simply because they are not approved by the search engines. Under this paradigm, search engines are assuming the role of the moral authority.
Potential SEO/SEM clients and search engine users do not have a topical understanding of SEO/SEM to effectively evaluate these questions. It is therefore up to the SEO/SEM practitioner and the search engine company executives to define this answer. Search engine companies, in order to drive revenue, depend on displaying a relevant web site list to the inquirer. Consultants, in order to develop clientele, for more detail go to: www.search-engine-premiere.com. Must provide techniques to place their client’s web site at the top of those lists.
If an SEO consultant strictly adheres to approved search engine optimization methods is that consultant serving the best interests of his client? The goal must be to get listed faster and higher than the client’s competition. Is using unapproved SEO techniques bad business or counterproductive? If the SEO/SEM consultant uses deceptive techniques as define by the search engines but achieves the clients goals are those efforts serving the end user and the client by creating a desired connection?
If the search engine company is aware that users are not obtaining relevant search lists because of a specific SEO technique, should they declare that technique unethical? Is an SEO technique unethical merely because it is not serving the best interests of the search engine? Surely the search engine company can modify ranking algorithms to limit the impact of specific techniques which do not serve their best interests; however, does that give them the right to be the moral compass?
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Do not allow the ethics question to confuse the importance of basic SEO. Ethics is not about technology it is about using poor business practices which fail to serve the Internet community. If there is an ethics to SEO/SEM it must be about win-win. Search engines and SEO/SEM consultants win when they jointly generate lists which contain quality information. Users win when they get what they ask for. Web owners win when they get conversions.
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