Search Engine Watch labs at SES San Francisco 2010
Greg Jarboe, SEO-PR, interviews Jonathan Allen, Director of Search Engine Watch, on the subject of the four Search Engine Watch labs conducted at SES San Francisco, 2010. Each lab begins with a primer, asking the audience what issues they want to put on the agenda for the lab and then presentations and site clinics are built all around what the audience wants to learn more about. Lab instructors, including Jonathan and Greg, interact with the audience addressing their issues. SES San Francisco 2010 featured four labs on the following subjects: PPC, local, SEO and video optimization. Luminaries who took part in the SEO lab giving constructive feedback to the audience participants included, Rand Fishkin of SEOmoz, Maile Ohye of Google, and Christoph Cemper of MarketingFan.com.
Please visit: http://www.searchenginewatch.com
To learn more about attending SES, please visit:
http://www.searchenginestrategies.com
Duration : 0:4:21
Categories: search engines Tags: content spinner, content spinning, online content spinner, online spinner
MyNextCustomer Dashboard Provides SEO and Social Call Tracking
Greg Jarboe, SEO-PR, interviews George Revutsky, CEO, MyNextCustomer. George talks about the origins of his company, MyNextCustomer.com, why it was created and later shows examples of how his company’s software works using his iPad. George begins by explaining how he had been working in search marketing and had to spend 30 to 40% of his time pulling together reports for his clients; these included pulling reports from Adwords, Yahoo, email marketing, Google analytics. But pulling these reports was very time intensive. George decided that the pulling of these reports could be automated and his company developed software to do so in real-time. MyNextCustomer originally started off integrating paid search, then SEO as part of its software offerings, then moved on to incorporate ways of tracking offline marketing and came up with MyNextCustomer.
MyNextCustomer is a simple dashboard that enables search marketers to pull all of their marketing data into one place, analyze the return on adspend and on the lifetime value, and tell you what is working and what isn’t and do so in five minutes.
Prior to founding MyNextCustomer, George spent eight years as founder and CEO of ROI.works Search Marketing, Inc. His clients there have included Union Bank, Apple, American Capital Strategies (ACAS), Signatures Network/Live Nation (LYV), 3PAR (PAR), COIT Cleaners, Mini, and Cardstore.com.
For more information about MyNextCustomer, please visit:
http://www.mynextcustomer.com
For more information on exhibiting at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:8:15
Categories: SEO Tags: 2010, 5 minutes, adwords, customer, dashboard, Data, email, email marketing, five minutes, George Revutsky, google, google analytics, internet, internet search marketing, ipad, media, mynextcustomer, offline, online, paid search, report, reports, san Francisco, search engine marketing, search marketing, sem, SEO, ses, social call tracking, yahoo
SES Forum at OMS
New to the Online Marketing Summit this year is a special day dedicated strictly to search that is called the Search Engine Strategies Forum. As Incisive Medias Matt McGowan explains, the two shows came together to provide a more comprehensive view of search.
Incisives ClickZ brand first became involved with OMS over a year ago. The two even launched the ClickZ/OMS Whistle Stop Tour, which consisted of marketing and SEO seminars throughout 22 cities in the U.S. over the course of 2 months. McGowan said the tour would take place this summer as well.
At OMS San Diego specifically, the SES Forum will provide information regarding SEO, paid search, social media, and more. McGowan said the day would cover search from an introductory level to an intermediate level.
Duration : 0:2:44
Categories: SEO Tags: 2010, ClickZ, Incisive, marketing, matt, McDonald, McGowan, media, Mike, OMS, online, search, SEO, ses, Summit, WebProNews
Massimo Burgio interviews at SES London 2010: Black Hat SEO
Video interviews to speakers, attendees and organizers from Massimo Burgio at Search Engine Strategies London 2010 http://www.seslondon.com
More video interviews, search and social media marketing blog articles at http://www.globalsearchinteractive.net Distributed by Tubemogul.
Duration : 0:1:28
Categories: White Hat SEO Tags: black hat, black hat marketing, Black Hat SEO, blackhat, hat, hat vs hat, hatvshat, massimo Burgio, optimisation, SEO, ses, ses London, SES London 2010, white, white hat, white hat marketing, White Hat SEO, white hat seo techniques, white hat seo tips, white hat vs black hat, whitehat, WorldPace SEO
Website management with Analytics SEO, debuting at SES London 2010
Byron Gordon, SEO-PR, interviews Laurence O’Toole, Analytics SEO, on exhibiting at SES London 2010. Analytics SEO debuts their suite of online tools to help customers optimize their websites at SES London 2010. Analytics SEO has created a marketing process for SEO, and can manage multiple websites.
To learn more about Analytics SEO, please visit: http://www.analyticsseo.com
To learn more about exhibiting at SES, please visit: http://www.searchenginestrategies.com
Duration : 0:3:24
Categories: SEO Tags: 2010, analytics, analyticsseo, howto, keywords, multiple websites, PPC, search marketing, sem, SEO, ses, ses London, sesconference, Web analytics, website management, websites
Snyder on White Hat vs. Black Hat Social Media
WebmasterWorld CEO Brett Tabke interviews Dave Snyder, co-founder of Search & Social regarding the recent acquisition of Search Engine Journal, the coming launch of an SEO fulfillment company called Second Step Search, and more.
Duration : 0:6:9