What is white hat SEO?

White hat SEO is a simple term often used to describe the type of practices and strategies used to optimize a website.

Optimize in this case means to make the website attractive to people searching for specific information.

A basic "good" search engine optimization strategy (white hat SEO) is designed to match a website’s messaging with the words

used for the inquiry. A question is typed into the search engine being used to elicit a response. For example someone looking

for information on rare birds of Asia might search with the question, "how do I find rare birds from asia" or they could

simple type "rare birds of asia." In response to the words typed by the searcher a page of results is produced that matches

the inquiry.

Better known as keywords, the terms used will find matching phrases that appear in the various sentences that populate a

website’s copy. When the webmaster or her SEO consultant chooses wisely and accurately the website benefits from waves of

traffic. This traffic is comprised of visitors who are seeking information that matches the objective of their search.

Litterally millions of people and millions of dollars change hands when this process combined with savvy SEO strategies

fulfills its design.

Black hat SEO is the exact opposite of white hat SEO. The difference is sometimes described as hacking. Black hat practices

use subtle and not so subtle tricks and manipulations to cause a website to be very attractive to Internet vistors seeking

information.